Privacy Policy
Privacy Policy – The Startup Kids
Last Updated: 15 September 2026
The Startup Kids (“The Startup Kids”, “we”, “us” or “our”) is committed to protecting the privacy, safety and personal information of children, parents, guardians and other users of our services.
We recognise that children require additional privacy protections when using online services. The Startup Kids is designed primarily for children aged 8 to 15 years, and we take reasonable steps to collect only information that is necessary for operating our platform, providing our educational services, communicating with families and improving our products and services.
This Privacy Policy explains what information we collect, why we collect it, how we use and protect it, when it may be shared, and the choices available to parents, guardians and users.
This Privacy Policy applies to The Startup Kids mobile application, website at www.thestartupkids.com.au and related digital services.
1. About The Startup Kids
The Startup Kids is an educational platform designed to introduce children to entrepreneurship, business, creativity, problem-solving and practical life skills.
Our platform may include educational modules, videos, activities, business exercises, challenges, achievements and other interactive learning experiences.
Because our services are designed for children, we encourage parents and guardians to be involved in their child's use of The Startup Kids.
2. Information We Collect When an Account Is Created
When an account is created through The Startup Kids App, we may collect the following information:
- Full name of the child or account user
- Parent or guardian's full name
- Parent or guardian's contact number
- Email address
- Country
- State or territory
- City
- Postcode or ZIP code
- Account password and authentication information
- Marketing and communication preferences
We collect this information to create and administer the account, verify and secure access to our services, identify the parent or guardian associated with the account, provide appropriate services, communicate important information and support users when required.
Passwords are used for account authentication and should be handled and stored using appropriate security protections. We do not use account passwords for marketing or unrelated purposes.
3. Information Collected Through Use of the App
As a child or other user interacts with The Startup Kids App, we may collect information relating to their use of the platform, including:
- Learning progress
- Modules or lessons started or completed
- Activities completed
- Achievements, badges or rewards
- Responses to educational activities
- Business ideas, goals or other content entered into learning activities
- App preferences
- Features accessed
- General interactions with the App
This information allows us to provide the educational experience, save progress, recognise achievements and improve our programs.
We encourage children not to enter unnecessary personal or sensitive information into open-text fields or educational activities.
4. Parent and Guardian Information
Because The Startup Kids is designed for children, we collect certain parent or guardian information during account registration.
This may include the parent's or guardian's:
- Name
- Contact number
- Email or other account contact information
We may use these details to manage the child's account, provide account-related communications, respond to support enquiries, communicate important changes and, where appropriate, obtain or manage parental or guardian consent.
Parents and guardians may contact us regarding their child's account or personal information.
5. Location Information
During account registration, users are required to provide:
Country, state or territory, city and postcode/ZIP code.
This is information entered manually by the user during registration.
Unless separately disclosed and permission is requested, The Startup Kids does not use this registration information to represent that it is continuously tracking a child's precise physical location.
We may use the location information provided during registration to understand the geographic distribution of our users, provide location-relevant services or communications, administer our services, conduct internal reporting and improve our programs.
6. How We Use Personal Information
We may use personal information collected through The Startup Kids to:
- Create and manage user accounts
- Authenticate and secure accounts
- Provide access to our educational programs
- Save learning progress
- Track completion of modules and activities
- Record achievements
- Provide an appropriate learning experience
- Communicate with parents and guardians
- Send important account or service notifications
- Provide technical and customer support
- Understand how our platform is being used
- Improve our App, website, programs and educational content
- Diagnose technical problems
- Maintain the safety and security of our services
- Prevent misuse, fraud or unauthorised access
- Conduct internal reporting and analysis
- Meet applicable legal and regulatory obligations
- Send marketing communications where appropriate consent has been provided
We will not intentionally use children's personal information for purposes unrelated to providing, maintaining or improving our services unless permitted by law and any required consent has been obtained.
7. Marketing Communications
During registration, users may be given the opportunity to agree to receive communications from The Startup Kids, including:
- Emails
- Updates
- Announcements
- Special offers
- New product information
- News about The Startup Kids
- Other promotional communications
Where marketing consent is required, we will use the relevant contact information for marketing only where appropriate consent has been provided.
Recipients may unsubscribe from marketing communications at any time by using an unsubscribe option provided in the communication or by contacting us.
Account-related, security or essential service communications may still be sent where necessary to operate the account.
8. Children's Privacy and Parental Consent
The Startup Kids takes children's privacy seriously.
Our services are primarily designed for children aged 8 to 15 years, and we seek to provide privacy protections appropriate to that audience.
Where parental or guardian consent is required, we may take reasonable steps to obtain that consent before collecting or using a child's personal information for the relevant purpose.
We aim to:
- Be transparent about the information we collect
- Collect information for legitimate purposes connected with our services
- Limit unnecessary collection of children's personal information
- Provide parents and guardians with appropriate oversight
- Protect children's information using reasonable security measures
- Avoid using children's personal information for inappropriate targeted advertising
- Not sell children's personal information
- Consider children's privacy and safety when designing our digital services
Parents or guardians who believe their child has created or used an account without appropriate permission may contact us.
9. Technical and Device Information
When The Startup Kids website or App is used, certain technical information may be collected automatically.
Depending on the technologies used to operate our services, this may include:
- Device type
- Operating system
- App version
- Browser type
- IP address
- Login information
- App or website usage information
- Features accessed
- Session information
- Crash reports
- Diagnostic and performance information
We may use this information to operate the service, maintain security, investigate technical issues, understand how our platform performs and improve the user experience.
Where reasonably possible, we seek to minimise identifiable information used for analytics and technical purposes.
10. Cookies and Similar Technologies
The Startup Kids website may use cookies and similar technologies.
These technologies may be used to:
- Operate essential website functionality
- Maintain user sessions
- Remember preferences
- Improve website performance
- Understand how visitors use our website
- Measure the effectiveness of our communications and marketing
Users may be able to manage cookies through their browser settings or through cookie controls provided on our website.
Disabling certain cookies may affect the operation of some website features.
11. How We Share Information
The Startup Kids does not sell children's personal information.
We may provide limited personal information to trusted third-party service providers where necessary to operate our business and services.
These may include providers assisting with:
- Website hosting
- Mobile application infrastructure
- Cloud storage
- Database services
- Account authentication
- Email delivery
- Push notifications
- Analytics
- Ecommerce
- Payment processing
- Customer support
- Security
- Technical support
We seek to provide service providers only with information reasonably necessary for the services they perform.
We may also disclose information where required or authorised by law, where necessary to protect the safety of a child or another person, to investigate suspected fraud or misuse, or to protect our legal rights.
12. Ecommerce and Payments
The Startup Kids website may allow parents, guardians or other customers to purchase physical or digital products.
When a purchase is made, we may collect or process information such as:
- Customer name
- Email address
- Contact details
- Billing information
- Shipping or delivery address
- Order details
- Transaction information
Our website uses third-party ecommerce and payment services to process transactions.
Where payments are processed by a payment provider, complete payment card details may be handled directly by that provider rather than stored directly by The Startup Kids.
13. Data Security
We take reasonable technical and organisational measures to protect personal information from:
- Unauthorised access
- Misuse
- Interference
- Loss
- Modification
- Unauthorised disclosure
Security measures may include account authentication, access controls, secure infrastructure, encryption where appropriate, monitoring and other technical safeguards.
However, no website, mobile application, database or internet transmission can be guaranteed to be completely secure.
Parents and children should also protect their account credentials and should not share passwords with other people.
14. How Long We Keep Personal Information
We retain personal information only for as long as reasonably necessary to provide our services, maintain accounts, fulfil the purposes described in this Privacy Policy or comply with applicable legal requirements.
When personal information is no longer reasonably required, we may securely delete or de-identify it, subject to applicable legal and regulatory obligations.
15. Accessing or Correcting Personal Information
Parents, guardians and users may contact The Startup Kids to request access to personal information we hold about them or their child.
They may also request that inaccurate, incomplete or outdated personal information be corrected.
Before providing access to or changing information associated with a child's account, we may take reasonable steps to verify the identity and authority of the person making the request.
16. Account and Personal Information Deletion
Parents or guardians may request deletion of their child's account and associated personal information, subject to any information we are legally required or permitted to retain.
A request may include:
- Closing the child's account
- Deleting personal profile information
- Deleting learning information where applicable
- Withdrawing relevant consent
- Stopping marketing communications
We may need to verify the identity of the parent or guardian before processing a deletion request.
Certain records may need to be retained where required by law, for security, fraud prevention, dispute resolution or legitimate business record-keeping requirements.
17. Photos, Videos and Children's Content
From time to time, The Startup Kids may conduct events, competitions, beta testing programs, educational activities, testimonials or promotional campaigns involving children.
Where identifiable photographs, videos, testimonials or similar content featuring children are intended to be used publicly or for promotional purposes, we will seek appropriate parent or guardian permission where required.
Children should not upload or provide personal information about another child without appropriate permission.
18. Third-Party Services and Links
The Startup Kids website or App may contain links to third-party websites, platforms or services.
These third parties may have their own privacy policies and practices.
The Startup Kids is not responsible for the privacy practices of independent third-party websites or services. Parents and guardians should review the privacy policies of those services before allowing children to provide personal information.
19. Account Deletion
Users can delete their account directly through The Startup Kids App. Once an account is deleted, the user will no longer have access to their account and associated account features. If a user wishes to register for a new account after deleting their previous account, they must wait 7 days before creating a new account with The Startup Kids.
20. Overseas Processing and Storage
Some technology, hosting, cloud, analytics or other service providers used by The Startup Kids may process or store information outside Australia.
Where personal information is disclosed to or processed by overseas service providers, we take reasonable steps appropriate to our legal obligations to protect that information.
The locations involved may vary depending on the service providers and infrastructure used by The Startup Kids.
21. Privacy Complaints
If a parent, guardian or user has a question or concern about how The Startup Kids has handled personal information, they may contact us using the details below.
We will review privacy concerns and aim to respond within a reasonable period.
We may request additional information where necessary to investigate a request or verify the identity of the person contacting us.
Where applicable, individuals may also have the right to make a complaint to the Office of the Australian Information Commissioner (OAIC).
22. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to:
- The Startup Kids App
- Our website
- Our educational programs
- The information we collect
- Technology or service providers
- Our business operations
- Applicable laws or regulatory requirements
When we make changes, we will update the “Last Updated” date at the top of this Privacy Policy.
Where a change materially affects how children's personal information is handled, we may provide additional notice or seek further consent where required.
Contact The Startup Kids
For privacy questions, requests, complaints, account deletion requests or questions regarding a child's personal information, please contact:
The Startup Kids
Australia
Website: www.thestartupkids.com.au
Email: info@ediaustralia.com.au
Parents and guardians contacting us about a child's account should provide enough information for us to identify the relevant account, but should avoid sending unnecessary sensitive information.